4th Annual La Gran Fiesta 2019

La Gran Fiesta will celebrate southern New Mexico’s traditions, people and great food!

Culture & Heritage | Food & Drink | Music | Performing Arts


La Gran Fiesta is expected to be a tourist attraction to scenic Las Cruces. This special event will benefit the community by creating an attraction that has an emphasisAll of these events in September will benefit our community by creating an attraction that has an emphasis on culture, people, food, arts, outdoor entertainment and recreation, fun, family, southwest, quality of life, tourism, economic impact and an emphasis to “pay it forward”. La Gran Fiesta will focus on the idea that attending La Gran Fiesta will be an adventure that feeds the soul.

We are expecting 2,000+ people per day to attend this special event! We will be promoting this event through television, newspaper, radio, poster distribution, social media and word of mouth. The event will include a special ceremony “CARE Honors National POW/MIA Recognition Day”, a parade, kids booth, vendors, music, including mariachis and bands, games, fundraising and a competition that will honor a local icon, Roberto Estrada of Roberto’s Mexican Food, Roberto’s Enchilada Cook-Off Contest, which will include restaurants vying for the title of having the best tasting enchilada in 2019 and more.

This special event is one of New Mexico’s largest cancer fundraisers. We are recruiting sponsors. We will also have an “evening and night time entertainment” on Friday, September 20 and Saturday, September 21 with an an emphasis to “pay it forward” with a Sponsorship, “VIP Table Sponsorship, VIP Meet ‘n Greet Ticket and General Admission Ticket.