The Salalah Tourism Festival is becoming increasingly popular among Gulf nationals, expatriates and foreign tourists. Over the years, it has grown into an international festival, thanks to the long-standing efforts of the authorities to expand the existing tourism infrastructure in Salalah. Dubbed as the family meeting place, the festival offers cultural, art, sport, heritage, contest and shopping activities.
During the khareef, Ittin Rd is the main location of the Salalah Tourism Festival. Arab families from across the region come to picnic in paradise. Their favourite haunt is under the street lights of Ittin Rd where a large festival complex includes fun-fairs, clothes stalls, cultural villages, a theatre, restaurants and lots of small stands selling kebabs and shawarma.