About La Rural
La Exposición Rural (in English: The Rural Exhibition), is an annual agricultural and livestock show held in the Palermo section of Buenos Aires, Argentina. The event is organized by the Sociedad Rural Argentina and both the exhibition and the society are known locally as La Rural. The exhibition has taken place in the society's Santa Fe Avenue exhibition centre and fairground, each year in July since its inaugural event in 1875. The Society was founded by Eduardo Olivera and José Martínez de Hoz with the motto 'To cultivate the soil is to serve the country', and was formerly known as 'El Sol.
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