About Myer Christmas Parade
The Myer Christmas Parade was an annual event held in Melbourne, Victoria, Australia. It was sponsored and organised by retailer Myer in conjunction with the City of Melbourne. The event originated in the 1950s as a push by local community and business leaders to stage an annual Chrstmas parade like those in other cities around the world. In 1954, the City Development Association and Bourke Street traders organised a parade float featuring Santa Claus, escorted by characters from Alice in Wonderland and children's cartoons. The event returned in 1955, with more floats and a temporary road clos.
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